Emma Jackson is a Senior Product Marketing Manager at HighLevel and a former marketing agency owner. With over seven years in product marketing and six running her own consultancy, she brings a unique, data-driven perspective to B2B SaaS. Driven by a deep passion for writing and storytelling, she specializes in translating complex technical solutions into compelling narratives that drive adoption. Emma’s focus is on go-to-market strategy, empathetic onboarding flows, and customer lifecycle marketing. Her entrepreneurial background ensures she blends strategic leadership with hands-on execution to deliver measurable results.